Madmia

Self-expression and mood-boosting designs have proven to be a winning pair for Australian luxury sock label, MADMIA. MADMIA is a playfully crazy, vividly colourful and unique sock company who specialise in inimitable knee-high socks and accessories.
Founded by Tanja Filipovska, MADMIA has created a revelatory fashion movement among young — and young at heart — consumers, thanks to their dopamine-inducing designs.

Cleverly intersecting the fashion and collectables markets, socks are far from simple for Gen Alpha with the style-it-yourself designs made to be mixed and mismatched.

Featuring a riot of colours and unique patterns and embellished with ears, wings and ribbons, each style is knitted — not printed — and can take up to six factories to assemble, with an emphasis on longevity and quality.
Filipovska known as MADMIA, says she was determined to challenge the cookie-cutter kids wear market in favour of fierce creativity and self-expression.

“I wanted to create a brand that provided a burst of colour in an otherwise sea of grey,”

Filipovska, who is quickly establishing herself as an entrepreneur-to-watch thanks to her innate commercial sensibility, says the global pandemic accelerated a swing among consumers towards brands and products that align with their values of enduring quality, authenticity, community and optimism.

“Young people today view self-expression as a vital form of self-care, and I am passionate about giving them an affordable fashion option to express themselves confidently into the world,” Filipovska says of the socks, which range in size from ages one to 99.